“AstroNourish” Brand Identity
Date: Fall 2024
Format: Solo
Software: Adobe Suite
Brief: Develop a brand inspired by a random draw of a target audience and subject matter (Drawn words were Health-Conscious Adults and Light). Use this to develop a unique brand with a comprehensive identity that will be given to another designer to create an promotional campaign based on your guidelines.
Deliverables: Brand Guidelines, Product Applications.
Ideation Process
AstroNourish was developed with the intentions to provide healthy and nutritious meals to those in astronautical careers – a niche and un-targted market. As the company grew, they expanded their line of products to be inclusive of Earth bound consumers interested in the world of astronautics. They work to meet the specific dietary needs and preferences of their consumers and create a versatile array of meals, all while having a vibrant and inviting visual style to add liveliness and interest to their products.
The company offers their signature “Stardust Powder”, a nutritious additive to any food. They offer a line of freeze dried food for those in an astronautical career as well as frozen food for Earth bound consumers.
Company Story
Random Word Mind Maps
Sketches
Final Deliverables
Stardust Powder
Freeze Dried Meal Packaging
Frozen Meal Packaging
Brand Guidlines